Good on you ‘Good’ magazine!

I’ve always loved Good magazine and get excited every time my subscription arrives in the mail. But now I think they’re the bees knees for writing about the topic of ethical clothing practices on a regular basis. Especially after the tragedy in Bangladesh.

They are challenging well known companies to explain how their supply chain works so that we can have faith in buying their clothes. Who better to hear it from than the horse’s mouth?

What is the challenge put to the companies?

The editor of Good pens a letter to company owners to make them accountable. It goes something like this:

Dear so-and-so,

In the wake of April’s Bangladesh garment factory collapse, we witnessed a wave of concern from New Zealanders wanting to know how they could guarantee the workers who made their clothing have a safe environment and a fair wage.

As much as we love ‘Made in New Zealand’, we recognise that this country doesn’t have the infrastructure to efficiently produce garments on a large scale, and that manufacturing locally isn’t an option for many major clothing brands.

Apart from Fairtrade, there is currently no local third-party certification system for ethical or sustainable clothing. The next best option would seem to be transparency from brands such as yours. A lack of information about these matters leaves us feeling powerless to make good consumer choices.

We realise that there are many challenges facing the garment industry and we want to make our readers aware of the issues brands deal with in providing clothing at an affordable price for New Zealanders. So we’d like to invite you to share with Good readers any information you have around the ethics and sustainability of your company’s products.

Maybe you personally visit the factories where your garments are made – our readers would love to know this. Ultimately, we’d like to lift the curtain and connect New Zealanders with the makers and suppliers of the clothes they wear everyday.

Over the next few months we will be publishing any responses we receive online at and we’d be thrilled if you would be willing to take part in this industry-wide conversation.

We look forward to hearing from you.

Sincerely yours,

Sarah Heeringa

Read some of the replies

You can read letters written in response from companies here:

Check out the Good story on who makes your clothes

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